Word: alka
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...opening of a TV-commercial jingle for Rice Krispies cereal. Now the old standby is getting play once again as part of a popular new record called Tee Vee Toons: The Commercials. The album features such Madison Avenue jingles as Brylcreem's A Little Dab'll Do Ya, Alka- Seltzer's Plop, Plop, Fizz, Fizz and Noxzema's The Stripper (Take It All Off). Since its release last month, the album of musical doggerel has sold more than 100,000 copies. The Commercials even appears on Billboard's chart of the 200 top-selling record albums (currently...
Other top campaigns picked by Ad Age's panel: Leo Burnett's program for Marlboro cigarettes ("Come to where the flavor is"), McCann-Erickson's efforts for Alka-Seltzer ("Try it, you'll like it"), and Doyle Dane's campaign for Avis ("We try harder...
...according to a striking new report from the Veterans Administration. The study involved 1,266 male patients suffering from unstable angina, an extremely painful condition that is often a harbinger of heart attacks. About half the men (625) took one dose of aspirin daily in the form of an Alka-Seltzer solution (used because it is less upsetting to the stomach than plain aspirin). The other patients were given a fizzy placebo...
...video scrapbook celebrating the potent appeal of all those 30-second morality tales with happy endings. Among the "classics" shown: the new groom who, after consuming his wife's first meal ("Honey, I've never seen a dumpling that big"), tries to muffle the sound of Alka-Seltzer s fizzing. The show was a form of recall for the audience ("Hey, l remember that one!"), not only of the commercials but of performers who appeared in them 1 prior to becoming stars. A scrawny Sylvester Stallone hawked Rapid Shave; John Travolta sang in the shower for Safeguard...
...restaurant and dined." And a few sentences later, on Sartre: "A feeling of nausea swept over him as he contemplated the implications of his action. This was an existential nausea, caused by his intense awareness of the contingency of life, and could not be relieved with an ordinary Alka-Seltzer. What was required was an Existential Alka-Seltzer--a product sold in many Left Bank drugstores...