Word: alka
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...massive tree or in tiny specks of black charcoal. Pierre loves it, is fascinated by the intricacies of its design, the grain that is smooth to the touch, in a way that he never has been by a woman's body. He broods over a glass of fizzling alka-seltzer about the use of plastics. "Soon wood will exist only in film...
...comparable smokers who took bicarbonates to make their urine more alkaline. His tests also show that bicarbonates reduce smoking under stress. One experiment indicates that partygoing increases the acidity of the urine for smokers and nonsmokers alike. "It follows," Schachter says puckishly, "that the concerned smoker should take the Alka-Seltzer before-not after-the party...
...land in Washington (e.t.a.: 9:50 p.m.) and toddle over to the French embassy for the last three courses and a final salute to 1977. "It will be a first in the history of the world," say the promoters, "ranking with Lindbergh or Earhart." All for only $4,850, Alka-Seltzer not included...
...Madison Avenue would never end. For almost a decade, openhanded corporate clients threw dollars around like confetti to promote their products. Advertising agencies grew fat; creativity was in full flower. The most sought-after agencies turned out bright, playful ads designed to put consumers in a happy mood: Alka Seltzer's "Try it, you'll like it"; Lay's potato chips' "Bet you can't eat just one"; Noxzema shaving cream's "Take it off, take...
...seems nothing but the plain old hard sell. It is exemplified by Foote Cone's loud "Shout it Out" commercials for a stain remover and the "Plop, plop, fizz, fizz, oh what a relief it is" jingles created by Wells, Rich Greene's President Charlie Moss for Alka Seltzer-a far cry from the entertaining commercials the same agency turned out for the same product a few years...