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Word: alkalis (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...Persians waiting to do battle at Thermopylae in 480 B.C., the plain of Anthele lay bleached and barren. No trees grew to shade its parched acres from the relentless Grecian sun; no water flowed over the bank of the winding Sperchios River to wash them clear of salt and alkali. For generations, no local farmer even bothered to put his plow to the 9,000 useless acres of the plain, and even those who worked the stingy lands on its edge were forced to content themselves with only the scantiest yields...

Author: /time Magazine | Title: GREECE: The Winged Victory of Papou | 6/21/1954 | See Source »

...bright target yellow. Britain muddled through with U.S. and South American help. But to make sure it would never happen again, I.C.I, was formed in 1926 by merging the four biggest companies−the British Dyestuffs Corp. for dyes, Brunner, Mond & Co. for nitrates and ammonia soda products, United Alkali Co. for alkalis, and Nobel Industries Ltd. for explosives...

Author: /time Magazine | Title: BUSINESS ABROAD: New Empires for Imperial | 3/8/1954 | See Source »

...biggest chemical complex with 5 square miles of factories spewing out 2,000,000 tons of chemical products a year. Billingham made everything from fertilizers to sulphuric acids, annually turned out 100,000 tons of synthetic high-octane gas from coal and creosote oil. I.C.I.'s alkali division reached bulk production of the plastic polyethylene the day the Nazis marched into Poland. In the metals division, new plants made fuel tanks for planes, periscope tubes for submarines, 60 different types of ammunition. Other divisions boosted production, and I.C.I.'s researchers added their bit with such things as Gamma...

Author: /time Magazine | Title: BUSINESS ABROAD: New Empires for Imperial | 3/8/1954 | See Source »

...Pont would stay out of Britain. (After Du Pont and I.C.I. came under antitrust fire in 1944, most of their deals were dropped, others canceled after they were finally convicted in 1951.) By its own admission, I.C.I, now controls almost 100% of British alkali production, has a monopoly in nylon polymer and Nitro-Chalk, produces 60% of all British dyestuffs, and 90% of its chlorine. The critics argue that I.C.I, is too big to be good, can produce or not produce at will, fix prices arbitrarily, that high profits and managerial hardening of the arteries will eventually slow down research...

Author: /time Magazine | Title: BUSINESS ABROAD: New Empires for Imperial | 3/8/1954 | See Source »

After 20 years of experimenting, he solved his mystery. He discovered that if hair is soaked in an alkali solution and heated in a curl, it will stay curled. Thus the permanent wave was born. Not content with his triumph, Nessler was busy on many another front. He patented more than a score of hairdressing devices (curlers, solutions, testing machines) and licensed operators all over the world to use them. He came to the U.S. and made a fortune...

Author: /time Magazine | Title: MODERN LIVING: The Great Wave | 2/5/1951 | See Source »

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