Word: all-new
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Describing his own father, Tom mentions neither Joe’s Walter Brown award nor his status as a three-time All-American, All-East, All-Ivy, and All-New England selection...
...this, and Ford can count on fans to prop up sales. The outgoing edition traded on its name while rivals smoked it with superior build quality, engineering and style. For the first time in a generation, however, the car can speak for itself. Ford gave the vehicle its first all-new platform in 25 years and based the design on Mustangs from '67 to '70, probably the car's best period. In a bit of retro pandering, even the shark-nose grille is back...
...from just a handful in 1999. While sales of traditional SUVs stalled during the first seven months of this year (or were propped up by generous incentives), those of the crossover clan were up a sizzling 18.5% over 2003. Characteristic of the breed are versatile models like the all-new 2005 Chevrolet Equinox, powered by a 3.4L V-6 engine, with optional all-wheel drive and a neat, flexible seating configuration: the rear seats slide on an 8-in. track for extra legroom or more cargo space. Starting at $21,560, the Equinox stacks up competitively against such rivals...
Manufacturers aren't giving up on their bigger, higher-profit-margin SUVs but are adding more safety features. Ford is including a roll-stability-control system as standard equipment on four 2005 models, including the Explorer. The all-new 2005 Jeep Grand Cherokee will have optional electronic stability control, which can detect skidding and automatically slow the car, along with a new tire-pressure monitor (rollovers can be caused by a blown tire) and side-curtain air bags. You'll pay extra for some of these features, but they may well help SUVs turn the corner toward improved safety...
What concerns analysts like Prudential's Michael Bruynesteyn is that Chrysler's mix of all-new or redesigned vehicles will be meager next year compared with that of rising rivals such as Honda and Nissan. And Chrysler has shown a penchant for resorting to costly incentives at the first whiff of sagging sales. Looking ahead, Zetsche says, "profitability is our No. 1 guiding principle," even if that means accepting a smaller share of the market. As for Gilles, he's hard at work on the next generation of Chrysler minivans. He won't breathe a word about their design...