Word: all-out
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Xerox Chairman David Kearns took a lesson from his adversaries and in 1983 launched an all-out campaign for quality. Appealing to the firm's 100,000 workers, the company formed employee teams to encourage shop-floor innovation and cooperative problem solving. Xerox set tough new standards for every phase of its operations, from design and production to inventory management and sales. The results: manufacturing costs and product defects were cut in half, customer satisfaction increased 38%, and Xerox recaptured the lead in moderately priced copiers. Says Kearns: "At Xerox we define quality as meeting customer requirements...
...prices of its major brands, including Budweiser and Michelob, by as much as 25 cents a twelve-pack to match competitors. The company says the markdown is necessary to protect its hard-won 41% market share. But beer-industry investors fear that the move could escalate into an all-out price war in which profits could be sharply pinched. Predicts beverage-industry analyst Joseph Doyle: "Anheuser decided to join in the barroom brawl. It's going to get bloody...
Sensor is the product of Gillette's all-out effort to lure customers away from throw-away razors, which have grabbed more than 60% of shaver sales. Gillette makes such razors too, but they typically produce a thin profit margin for their manufacturers. The Boston-based company invested $200 million in Sensor technology, and will spend an additional $175 million this year to introduce the product. When it goes on sale in January, Sensor will be priced at about $3.75 for the razor and three blades. Gillette hopes to sell 15 million razors the first year and snare...
WHEN President Bush announced his drug plan on September 5, he called for an all-out war on drugs. In the nationally televised speech, Bush moved away from the simplicity of Reagan's "Just say no" philosophy and included more emphasis on decreasing local demand for drugs...
...attack by one crucial summer month for the unnecessary foray into Yugoslavia and Greece. The second was to postpone and weaken the drive on Moscow for the sake of capturing the mines and industries of the Ukraine. General Guderian, who was leading the tank spearhead toward Moscow, pleaded for an all-out offensive, but Hitler jeered, "My generals know nothing about the economic aspects...