Word: all-out
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Four years ago, as part of an all-out cost-cutting program, the Southern Pacific Co.'s tough President Donald Russell (TIME cover, Aug. 11) began to thin out the ranks of S.P. telegraphers. The move made economic sense: in a day of central traffic control, telegraphers are increasingly only a nostalgic reminder of railroading's romantic past. But last week, after 3½ years of off-again on-again negotiations, which finally wound up in Labor Secretary Arthur Goldberg's Washington office, the telegraphers whistled Russell to a stop. Rather than face a strike in which...
...Friendly. The Reyno triumph was merely one more beachhead secured in an all-out Madison Avenue invasion of West Germany. Advertising in Europe's most affluent nation has risen into a billion-dollar-a-year business, up more than 300% in the past decade, and U.S. agencies are leading the field. A subsidiary of McCann-Erickson, called H. K. McCann GmbH, is now the largest advertising agency in Germany, with billings of $25 million; it has made "4711" cologne Germany's biggest TV advertiser, and pushes 30 other products ranging from Opel cars to Henkel soaps. In second...
...Laue is not the only glib man in the magazine. Thomas J. Babe, Jr. '63 inconclusively uses the mass media as whipping boy for the bomb shelter fad. But he has a word of comfort: "an all-out attack, precipitated perhaps by the certitude of survival, will destroy many printing presses...
This chilling consequence of Boston's strategic importance and Harvard's geographically central location must inform all decisions on a fallout shelter program, as must recognition that anyone trying to destroy a metropolitan region in all-out war would be a fool not to use chemical, radiological, and perhaps biological weapons. The only protection in such war would be self-contained and sealed deep shelters which are economically impractical and probably could not be reached in the warning time given a first-strike target...
...custom in the past on all trips. Determined to make the tour, the Club's first mission out of New England in two years (last year the team was unable to take its annual southern spring training trip because of a Faculty decision), the players have rallied in an all-out effort to secure the necessary expense money...