Word: all-out
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Overzealous Polarismen, clocking this swift progress, are certain now that they have the ultimate deterrent to all-out thermonuclear war. The U.S. might as well get ready to scratch the Air Force's Strategic Air Command, they boast, since 40 Polaris subs (life span: 15-20 years), along with the necessary hardware, crews, tenders and a few extra bases, would cost only $7 billion-and that would about pay for all the deterrent the U.S. needs...
...Kress girded for an all-out proxy war, said management will solicit proxies from stockholders for the first time. But it will have to battle some of the brightest lights of U.S. business. Among the rebelling foundation trustees-appointed by R. H. Kress himself-are New York Stock Exchange President G. Keith Funston; Frank M. Folsom, executive committee chairman of Radio Corp. of America; and Harold H. Helm, board chairman of Manhattan's Chemical Corn Exchange Bank...
...astounded officials that, as of June I, he was dropping their account. Why? One big reason is that Harper obviously sees a chance to land more G.M. accounts if he does a good job on Buick. Furthermore, there were prospects that Buick would step up its spending in an all-out effort to bolster its badly skidding sales, hurt by Buick's stodgy styling. Buick, in third place only two years ago, is now in fifth, behind Plymouth and Oldsmobile. What Ragsdale apparently wanted was the same kind of eye-catching "Forward Look" campaign that McGann-Erickson had worked...
...When will you try for a record, Ron?" a friend had asked him before the race. "When the beer cans come sailing out of the Garden gallery," he answered. But he changed his mind, and the indoor track season took on some luster as Ron's all-out effort promised some great miles to come...
...problem facing the team is a lack of conditioning. Wrestling, unlike most sports, demands that each participant be in top shape for the nine minutes of all-out effort. In an effort to provide this, Lee plans to enter his team in five local YMCA meets during February and March...