Word: all-out
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With reviews like that, Detroit is so enthused about its prospects that it is positioning the new class of compacts as the centerpiece of an old- fashioned, '50s- and '60s-style all-out autumn advertising blitz. Between now and Super Bowl Sunday, the automakers will spend an unprecedented $1 billion on ads, commercials, giveaways and other promotional stunts introducing all makes and models; more than $400 million will be devoted to touting the appealing new compacts. Says Steve Lyons, general-marketing manager of the Ford Division, which will spend $100 million selling the Contour alone: "This is the biggest launch...
...all-out effort to monitor diseases, vaccinate susceptible groups, improve health conditions around the world, develop new drugs and get information to the public would be enormously expensive. But the price of doing nothing may be measured in millions of lost lives. Doctors are still hopeful but no longer overconfident. "I do believe that we're intelligent enough to keep ahead of things," says epidemiologist Shope. Nonetheless, neither he nor any of his colleagues will ever again be foolish enough to declare victory in the war against the microbes...
Russia became the latest negotiator to abandon the Bosnian Serbs. Andrei Kozyrev, the Russian foreign minister, announced that his country would refuse to come to the aid of Bosnian Serbs if an all-out war broke out in the former Yugoslavia. Even the Serb President, Slobodan Milosevic, has warned the recalcitrant Bosnian Serbs by threatening to cut off their supplies and funding. Are the Serbs getting the point? Apparently not. They're continuing their siege of Sarajevo and their effort to drive Muslims from northeast Bosnia. "The Bosnian Serbs think they will somehow wiggle out of this just like they...
...that began with historic addresses to Congress by the leaders of Jordan and Israeli ended with joint condemnations of a terrorist bombing of Israel's London embassy. Israeli officials said the bombing, in which explosives in a parked car injured 15 people, was another sign of an all-out war by Islamic fundamentalists against the peace process. But the attack failed to overshadow the unprecedented appearances before Congress. Jordan's King Hussein and Israeli Prime Minister Yitzhak Rabin drew whoops and standing ovations from U.S. lawmakers by vowing to make their peace agreement work at home. The show doesn...
...that they need any more money for general consumption. Helping the Palestinians could also be an important step in pressuring Syria to maintain peaceful relations with Israel. The Syrians are also in territorial negotiations with the Israelis, though Prime Minister Hafez el-Assad has always seemed more amenable to another ...