Word: all-round
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...independent air taxi operators; 2) airmen from the Civil Air Patrol; 3) newly trained men. For more mechanics the airlines have turned to a brand-new mass training technique. In Kansas City, T.W.A. is training repair crew specialists in 60 days v. two years for old-line, all-round aviation mechanics. Only drawback: the 1942 model mechanic knows, for example, only the radio, or the ignition system, or cylinder work, or wing repair. To help out, the Army plans to pull 50,000 tinker-minded soldiers out of U.S. camps by Oct. 15, ship them off to airline-operated schools...
...Cardinals have less power but a better all-round team. Last year, thanks to their fertile farm system, the Cards came up with three rookie pitchers (Ernie White, Howard Krist, Howard Pollet) who proved to be poison to rival clubs. This year, Manager Billy Southworth has up his sleeve a pair of sluggers who look just as dangerous...
...Bock claimed that requirements for effective participation in this war are much stricter than those in the last due to the greater complexity of today's wartime service. Psychological fitness of the selectee must be considered, as well as a better all-round physical condition, in order to be sure that the draftee can successfully meet the physical and mental rigors of military routine, he said...
Such is the all-round conclusion reached last week by the most thoroughgoing study ever made of U.S. advertising-Professor Neil H. Borden's 350,000-word The Economic Effects of Advertising (Richard D. Irwin, Chicago; $5). Nearly five years in the making, the survey kept a bead on two main concepts: 1) that advertising is "a waste and a social liability" (a familiar New Deal view); 2) that advertising makes for more and better goods at lower prices. Some findings...
NEVER COME BACK-John Nair-Little, Brown ($2.50). After throttling his leman, a London hack writer discovers she possessed the secret code of a traitorous political organization. His immoral cunning helps him quench the national danger and save his own skin after more murders, torture, Buchanesque chases and all-round wickedness. A thoroughly unprincipled, exciting, ably written tale...