Word: allen
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Dates: during 1950-1959
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...Steve Allen Show (Sun. 8 p.m.. NBC). Guests: Pearl Bailey, Lilli Palmer...
...hottest young trainer at the race tracks this winter is Allen Jerkens, a tall, diffident man of 26 who feeds his horses olive oil and has an enviable habit of turning second-rate platers into stake-race winners. When Florida's Hialeah opened last week, the two-buck bettors made Jerkens' "Big Horse," Admiral Vee, a 3-to-5 favorite. It was a little too early in the season to be sure the chestnut was ready, but the horseplayers knew that a Jerkens horse would always give them a run for their money...
...your best for a horse: mix olive oil in their mash, pick greens for them, and hope for the best. If they're sore, you tub them and ice them. Lots of good trainers just don't get the breaks, but some years you get lucky." Allen Jerkens has been getting so lucky so often that many horsemen now make him a factor in their handicapping-along with a horse's bloodlines, its past performances and its jockey...
...rating monster. It was the networks and the performers who began using the advertiser's yardstick to beat the drums of publicity, plugging ratings from whichever system made them look best and playing up rating feuds, e.g., CBS's Ed Sullivan v. NBC's Steve Allen on Sunday at 8 p.m. They made the rating seem even more potent than it really is-and believed the illusion themselves. Since NBC began trailing in the ratings, it has sensibly (if belatedly) dropped the habit of regularly publicizing the figures, but the habit clings where the ratings are higher...
...patter, e.g., "They said I was drunk, but it was all relative-Old Grand-Dad," and he or his gagwriter can count on the "payola"-a case or two of whisky in the next delivery. Offenses have occurred most persistently on the Bob Hope, Jack Benny, Arthur Godfrey, Steve Allen and Robert Q. Lewis shows; yet the networks fear to order their stars to stop the practice...