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...many, the road to the market is bumpier than expected. Consider the case of Joan Allen, 51, a free-lance television producer in Baltimore, Md., who decided to sell her popular dense, mousselike brownies after her job opportunities were severely curtailed during the post-9/11 recession. Faced with creating her brownie large-batch formula, she quickly discovered that she didn't have the slightest clue about how to work with commercial-grade liquid eggs. After that, two arrangements for using commercial kitchens eventually fell apart before she entered into her current agreement with Louise's Bakery in Baltimore...

Author: /time Magazine | Title: Foodies Gone Wild | 4/26/2004 | See Source »

Experts say Allen isn't the only one to fall into these nettlesome traps. "The main problems are people's lack of familiarity with regulations and the belief they can cook food to be manufactured in the same way they cook it for immediate consumption," says Olga I. Padilla-Zakour, director of the Food Venture Center, part of Cornell University's food-science and -technology department in Geneva...

Author: /time Magazine | Title: Foodies Gone Wild | 4/26/2004 | See Source »

...making the case. Not openly emotional, the more firm I was in making the case. It was a speech I really enjoyed giving." A few weeks later, he tells some members of Congress about the moment: "There were no facial expressions. It was like a Woody Allen movie...

Author: /time Magazine | Title: Does Bush Really Get Us? | 4/25/2004 | See Source »

...This is a delightful observation, if a bit confusing. Is he disdaining Allen's deadpan intellectual angst or celebrating Woody's early comic flights into the existential absurd? No matter. Any Woody Allen reference is a nice surprise from a President who affects a militant lack of sophistication. More important, the story reveals that Bush has an acute awareness of the impression he makes in the world. His policies may be haphazard, but his public appearances aren't. He is not a simpleton. He just plays one-wittingly, it seems-on TV. "He has a stratospheric EQ," a Senator once...

Author: /time Magazine | Title: Does Bush Really Get Us? | 4/25/2004 | See Source »

...book, as he was in Woodward's last. He fairly leaps off the page, brisk and unflappable. It is difficult to know how accurate this portrait is, and how much of it consists of sweet nothings whispered into the author's ear by loyal retainers. I suspect the Woody Allen and Joe Public stories are true. They are moments when the curtain of platitudes is parted and the quality of Bush's sensibility is revealed. I also suspect the larger picture-the world as seen from the West Wing bunker-is distressingly accurate as well. Bush endures countless military briefings...

Author: /time Magazine | Title: Does Bush Really Get Us? | 4/25/2004 | See Source »

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