Word: allen
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Gatorade, Lego and Adidas, among others, have signed on as the NBA's global marketing partners, spreading the basketball gospel through clinics, festivals and tournaments. In October another marketing partner, Reebok, launched Philadelphia star Allen Iverson's sneaker, the $130 Answer 6, across much of Western Europe. It sold out in six weeks. International markets now account for 30% of Reebok's sales, up from 10% two years ago. Thanks in large part to the Yao-inspired basketball craze in China, Spalding's international sales grew 44% in 2002. And Sprite has joined with players like Nowitzki, Stojakovic and Parker...
Although the residential campus is sometimes perceived as “decadent,” its preservation plays a “huge” role in the HBS experience, said HBS student Allen L. Narcisse, editor-in-chief of The Harbus, the school’s student newspaper...
...need to empower our children, says Allen. "We need to rethink what we've told our kids over the years." "Don't take candy from strangers" is good advice. But in the vast majority of non-family abductions, perpetrators don't fit kids' idea of a "stranger" - they're not necessarily scary or creepy...
...dealing with a messy custody battle, or you fear a member of your family may be planning to abduct your child, Allen emphasizes that there are things you can do: Keep the lines of communication open and establish an atmosphere in your home that encourages kids to talk to you about what's going on in their lives. Teach your children your telephone number and area code, teach them how to contact you or close friends. Tell them you love them and that you always want to see them, no matter what anybody else tells them. Most family-member abductions...
...finally, one last piece of advice for all parents, courtesy of the NCMEC: Take lots of pictures of your kids. Photos work when it comes to finding children, says Allen, and it's very important for families to have recent, full-face photos of their children, as well as accurate information about their hair color, weight, height and any distinguishing physical characteristics. Parents may also want to keep dental and medical records on hand in a safe place. This can speed up the process, and this is a situation where every hour counts. Seventy-four percent of abducted children...