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...circuit and the author of such popular tomes as If You're Happy and You Think It, Think Again and Stop Hitting Yourself. Stop Hitting Yourself. Why Are You Still Hitting Yourself? Pitka is famous, but, he thinks, not famous enough. Rather like the Sean Penn guitarist in Woody Allen's Sweet and Lowdown, who realizes he's no Django Reinhardt, Pitka rankles at being No. 2 to Chopra. His manager (John Oliver of The Daily Show) convinces him that he can get on Oprah if he can just restore the frayed marriage of Darren Roanoke (Romany Malko), a Toronto...

Author: /time Magazine | Title: Love Guru: Transcendent ... Not! | 6/19/2008 | See Source »

...everyone agrees with that point of view. "Using fancy fonts and small print may suggest that you're sophisticated, fancy and highbrow, but also pretentious and unapproachable," says Aaron Allen, founder and CEO of the Quantified Marketing Group, a restaurant design and marketing company based in Orlando, Florida. Allen says he recently boosted a barbecue restaurant's sales 17% recently just by making its menu typography more readable, not less...

Author: /time Magazine | Title: I'll Have That Typeface on the Menu | 6/12/2008 | See Source »

...Allen recommends using sans-serif fonts and few capital letters. He instructs managers to draw diners' eyes to the most profitable items on a three-panel menu by positioning those golden dishes in three key places: the center of the middle page and the top-right and top-left corners, which he calls the sweet spots. In addition to avoiding bad translations, Allen says chefs should use simple language when possible...

Author: /time Magazine | Title: I'll Have That Typeface on the Menu | 6/12/2008 | See Source »

...humans were evacuated 700 years before, and where their descendants live in pampered placidity. EVE is as advanced--smooth, sleek, white, egg-shaped, with glowing blue eyes--as WALL?E is clunky. When he sits next to her on a bench at sunset (he must also have seen Woody Allen's Manhattan) and tries to hold her sort-of hand, EVE rejects him. It's nothing personal; it's just that she has been programmed to find plant life on Earth. And in a shoe at home, lucky WALL?E has what she's looking...

Author: /time Magazine | Title: WALL-E: Pixar's Biggest Gamble | 6/12/2008 | See Source »

...Luckily for Boston, its arsenal is so varied that Bryant is likely to end up guarding Allen or Pierce. The Celtics set lots of picks for Allen, so they can bruise Kobe a bit in that match-up. Pierce is a lethal scorer off the dribble, and will make Kobe work...

Author: /time Magazine | Title: How to (Sort Of) Stop Kobe | 6/5/2008 | See Source »

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