Word: alliancebernstein
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...cosmetics division. Its Cover Girl and Max Factor lines are enjoying banner sales with the introduction of their Outlast and Lipfinity long-lasting lipsticks. Of course, the success of cosmetics and other beauty products depends much more on fashion and sex appeal than do sales of toilet paper. As AllianceBernstein analyst Jim Gingrich notes, "P&G still has things to learn about how to market products where benefits are more intangible...
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