Word: alling
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Dates: during 1950-1959
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Running this cook's colossus is a job for a man with tried and tested ingredients. The man: Charles Greenough Mortimer, 59, the solidly packaged (5 ft. 10 in., 195 lbs.) chairman and chief executive officer of General Foods. The ingredients: a mind as restless as a bubbling stew...
"Have you ever looked at Fannie Farmer's Cook Book," asks Mortimer, "to see what was mapped out for a young bride who wanted to serve fish? 'To clean fish: Remove scales that have not been taken off. This is done by drawing a knife over fish, beginning...
Cornish Hen Perigourdine. All this,added to the return of veterans from posts abroad and the great increase in travel, has upgraded and greatly widened U.S. food tastes, whetted appetites for exotic new dishes. Many Americans who only ten years ago thought that an artichoke was part of an automobile...
All Rogues. Charles Greenough Mortimer was born in Brooklyn, the son of a brilliant but unbusinesslike inventor father and a sensible, businesslike mother, who is still alive at 86. A stout boy who learned to fight early because his playmates called him "Fatty," he was an only child and one...
Since Mortimer took over the company, General Foods has plunged more deeply into research. It used to spend .5% of its sales dollar on research, this year will spend 1.3%. Its laboratories are equipped with 19 storage rooms that simulate desert, winter, tropic and arctic climates to test how long...