Word: alls
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Dates: during 1950-1959
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Right "Personality." What happened? As it turned out, the Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford...
A Taste of Lemon. The flaw in all the research was that by 1957, when Edsel appeared, the bloom was gone from the medium-priced field, and a new boom was starting in the compact field, an area the Edsel research had overlooked completely. Edsel's styling, in particular...
What makes Hallmark's size all the more impressive is that it comes in a field that, for all the bunnies and babies and Santas smiling up from its cheery face, is as ruggedly competitive as any business in the U.S. With some 290 firms turning out 5 billion...
Overriding all is what Hall wryly calls his "ten-point program'' for sales success: the first nine points are distribution. To get his cards into the stores and keep them there, he set up a sales system that replaced the helter-skelter collection of boxes under the counter...
The boom has given the 10 million Australians a standard of living (per capita income: $1,232) that ranks with that of the top nations outside the U.S., and is higher than Great Britain's. Australians eat more meat (nearly 300 Ibs. annually), consume more fruit, cereals and sugar...