Word: allstars
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Dates: during 2000-2009
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Scott Boilen, CEO and president of Allstar Marketing Group, the company that makes the cuddly cassock, is familiar with Snuggie haters; he's seen Cosgrove's rant. "Publicity is publicity," he says. "At least people are talking about it." And evidently people are also buying it, with more than 3 million Snuggies sold and counting...
...Scott Boilen, CEO and president of Allstar Products Group, the company that makes the sleeved fleece, is familiar with Snuggie haters; he's seen Cosgrove's rant: "Publicity is publicity. At least people are talking about it," he says. And people are evidently buying it, with more than 3 million Snuggies sold and counting. This is perhaps not surprising in a country that turned the inventor of the Pet Rock - a pebble with googly eyes glued on - into a millionaire in three months...
...Mart are "way up," with overall sales nearly doubling since last year. "They're typically inexpensive, solve a common problem, and they're fun," Khubani says, explaining the success of his products. Of course, when it comes to pricing, it helps that many of these companies, including Allstar, outsource nearly all aspects of production, shipping and ordering. The Snuggie, for example, is manufactured in China...
Defining moment: Combs staked his claim as a marketing mastermind with the buzz generated by his 28th-birthday bash and its allstar videotaped invite...