Word: alluvian
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Closer to home, Carl and Viking have transformed the former cotton capital turned derelict into a culinary destination. Cooking enthusiasts come to Greenwood to stay at the Alluvian, the company's boutique hotel, get pampered in the spa, learn cooking techniques and test-drive a range at the Viking Cooking School. Last year the Alluvian hosted 18,000 guests, 12,000 of whom visited the spa or took cooking classes, or both. "Viking consumers are passionate about their purchase and want opportunities to engage in the lifestyle," says Kathy Potts, who heads the Viking Life division...
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