Word: almanacers
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...most interesting case is that of Senator McKellar. This ardent champion of making the foreigner pay regardless of the consequences is a representative of the State of Tennessee. According to the World Almanac, Tennessee is primarily an agricultural state producing lumber, tobacco, cotton, corn and cattle. In 1930 it appears that of the total American production of tobacco 40% was exported, of cotton nearly 45%, of lard about 29%. It is plain, then, that the prosperity of Tennessee is intimately dependent upon a flourishing foreign trade and upon a recovery of world prices...
Writing in the current Saturday Review, Mr. John Boyd-Carpenter self-confessed educational authority strokes a black N. G. on American colleges. With a trenchant promise that American colleges are mere scientific factories and with a world almanac reference to the effect that a million student attend them, he sweeps on with a flippant grandeur to evolve a series of serious charges. Offering as his proof a penchant for mossy Oxonian intellectuality and an unpalatable homily on football over-emphasis, he states dogmatically that "the American undergraduate has neither time nor energy for intellectual relations," that "the companionship...
...have been built in part upon the assurance, heartily shared by its noble directors, that the sense of fun never sets on the British Empire. Too conservative to desert the archaic method of advertising by quips and slogans, Bovril cajolements for the past 25 years have been almost an almanac of British humor, a glossary to theatrical and taproom slang. Bovril's august board has catered not only to the British appetite for beef, but also to the British appetite for advertising, which may be why an attempt to Bovrilize the U. S. several years ago failed. Almost...
...Almanac was established by the late Publisher Joseph Pulitzer of the World in 1886 because current almanacs, all of which were political, were strongly Republican. Pulitzer wanted something that told Democratic history and news. Gradually it got rid of its political flavor, lived to be the foremost U. S. general almanac...
Editor Lyman went to work for the Springfield Republican after being graduated from Yale in 1884. From there he went to the New York Herald, was managing editor of its London edition, joined the World in 1893, became acting managing editor. Ten years ago he took charge of the Almanac. His staff consists only of Associate Editor Fletcher Cooper, a business manager, an advertising solicitor and two stenographers. Specialists helped out in fields such as sport, finance, science, etc. etc. Last year 296.000 copies of the Almanac were sold, about one-third of them in the New York metropolitan area...