Word: almanacks
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...Almanack...
MORROW'S ALMANACK-edited by Burton Rascoe-William Morrow ($2). Editor Rascoe, who seems to be aware of everything in the world, has concocted an oldtime almanack distinctly in harmony with the traditional mood of the season. To his aid have rushed a host of accomplished specialists with important contributions. Marc Connelly, playwright & seer, provides the general forecast for the approaching year; Critic Nathan suggests a breath-taking change in post-Volstead nomenclature; Banker Streeter* supplies a startling opinion of what 1928 will do for Big Business; Florenz Ziegfeld dissertates on his favorite topic; poems flow from many...
Here, for instance, is the menu for May, as set forth in the Almanack list of contents...
...person who invariably orders chicken salad, who is smazed when his best friend answers the steward in French, and who is alone in a crowd will find all his problems solved for the year 1928 in this Almanack...
Last winter appeared an "elegant" Florida ad. Crested and sealed and flaunting many a name in the social register, even in the Almanack de Gotha, it heralded the establishment of the Floranada Club close to Ft. Lauderdale, Fla. " . . . Background counts as much as money . . . society . . . has decided to have a new playground . . . impeccable social and financial powers" (TIME, Feb. 1). But such suggestions were not sufficient to make Floranada a financial success., Last week its backers, the American-British Improvement Corp. filed a voluntary petition in bankruptcy, claiming assets of $2,551,518.58, liabilities...