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...Four Hundred" was getting back into form of a sort. Saddened by the New York Social Register's elephantiasis, anonymous socialites (who seemed to favor the Newport set) prepared to sniff the Register out of countenance with the new Almanac of Society. Population...

Author: /time Magazine | Title: People: People, Jan. 21, 1946 | 1/21/1946 | See Source »

Every season since 1792, Yankee farmers have taken to heart the homely homilies of the Old Farmer's Almanac, keeping one eye on Mr. Weatherwise's forecasts and another on the heavens. Last week they got the Almanac's 15 4th edition...

Author: /time Magazine | Title: The Press: Twilight, Length of | 12/3/1945 | See Source »

Long ago, the Almanac dropped such once-helpful bits as Carriage fares, and Hot Ashes to Resuscitate the Drowned. The style of its Farmer's Calendar has changed with the times ("Follow your markets closely by radio . . ."). But its index is still a key to rustic and rare information: Feasts and Fasts, Movable; Twilight, Length of; Zodiac, Signs...

Author: /time Magazine | Title: The Press: Twilight, Length of | 12/3/1945 | See Source »

...Almanac's first 54 years its proprietor was Robert Bailey Thomas, a Massachusetts stationer. For its last five, it has belonged to 45-year-old Robb Sagen-dorph, a tall (6 ft. 4 in.) Harvardman ('22) who lives rustically at Dublin, N.H. During the war, while he worked for the Office of Censorship, he kept his hardy perennial going by working on it nights and Sundays. It was worth his while: the 1946 print order is for 450,000 copies, almost double its previous printing...

Author: /time Magazine | Title: The Press: Twilight, Length of | 12/3/1945 | See Source »

...good chunk of its outsized circulation comes from city folk with a nostalgia or a yen for rural life. In this atomic year, The Old Farmer's Almanac's straw-colored covers looked more reassuring than ever...

Author: /time Magazine | Title: The Press: Twilight, Length of | 12/3/1945 | See Source »

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