Word: almost
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Dates: during 1950-1959
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...ALMOST every U.S. businessman gives away some samples of his product, but few can match Joyce Clyde Hall, 68, founder and president of Hallmark greeting cards. Some time in the next few days. Hall will choose a Christmas card from this year's Hallmark line and send it to no fewer than 6,000 friends and acquaintances. He can afford it. Over the past 50 years, Hallmark has grown into the goliath of the greeting card business, producing 4,000,000 copies of 11,000 different cards each day for sale through 22,000 retailers in four countries. Hallmark...
...insurance, hours and pay of his some 5.000 employees, even inspects the food served in the company cafeteria. When he rejects something, he is liable to do it without giving reasons, says only that his decisions come from "the vapor of experience." Out of this fog has come an almost uninterrupted string of correct answers on what cards the fickle U.S. public will buy. "I have a hard time explaining why." says Hall. "But I know-there's something in the past years that's telling...
...Hallmark's Hall started work at the age of nine selling lemon-extract perfume to help support his mother, worked on through high school selling postcards and helping in a bookstore. By 1912, he was in Kansas City, determined to make a go of greeting cards. The venture almost died as soon as it started; Hall was $17,000 in debt when a flash fire wiped out his printing plant. Luckily, he was able to sweet-talk a local bank into an unsecured $25,000 loan, and he has not taken a step back since. By the late...
...again that Sir Winston Churchill would never agree to have his paintings on greeting cards. Churchill was delighted, and Hallmark sold 4.5 million Churchill cards the very first year, about half the number of Hallmark's alltime bestseller-a cart loaded with pansies that is suitable for almost every occasion...
...meat (nearly 300 Ibs. annually), consume more fruit, cereals and sugar than either Americans or Britons. Except for the U.S. and Canada, they own more motor vehicles (244 for every 1,000 people), enjoy more TV sets (70 for every 1,000) and telephones (200 per 1,000) than almost any other nation. All this Australia gets from a burgeoning industry and agriculture that are racing ahead in seven-league strides...