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This is why default options pack such power. Most of us will save for retirement, run our computers in energy-efficient mode and be organ donors if we have to take action to say no - but not if we have to take action to say yes. Almost nobody signed up for a German utility's clean-energy plan until it became the default, and then 94% stuck with it. We're also much likelier to go to the doctor for preventive care like flu shots if the appointment is made for us. In a speech last year, Orszag even suggested...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...just that we're too lazy to check a box but also that we assume the default is the accepted thing to do. Obama's push to weatherize millions of homes - another stimulus bonanza - will require new norms. In Oregon, a countywide program to upgrade windows and insulation at almost no cost to homeowners got a tepid response. But after an intense mobilization campaign - through citizen councils, churches and Girl Scouts who went door-to-door asking residents why they hadn't weatherized yet - 85% of the county enrolled. "What worked was creating a sense that...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...Treatment (based closely on the Israeli Be'Tipul) sounds like a lot of talk and no action. Each of the five weekly installments is almost entirely dialogue between Paul and his patients or Paul and Gina. (Two sessions air Sundays at 9 p.m. E.T., three on Mondays at 9 p.m. E.T.) But the talk is the action. There are slashes and parries and feints within feints; the patients circle to guard secrets or act out to test Paul's boundaries...

Author: /time Magazine | Title: In Treatment's New Crop of Head Cases | 4/2/2009 | See Source »

...read the killers' diaries, watched the surveillance tapes and interviewed many of the survivors. The result is his comprehensively nightmarish book Columbine (Twelve; 417 pages), published a few weeks shy of that grim 10th anniversary. Cullen's task is difficult not only because the events in question are almost literally unspeakable but also because even as he tells the story of a massacre that took the lives of 15 people, including the killers, he has to untell the stories that have already been told. (See pictures of crime in Middle America...

Author: /time Magazine | Title: The Meaning Of Murder | 4/2/2009 | See Source »

Psychopaths are neurologically different from healthy people. They're arrogant and obsessed with power and control, and they're cognitively almost incapable of remorse or empathy. Harris had a website where he repeatedly, repetitively rehearsed his grievances: "All I want to do is kill and injure as many of you pricks as I can!" (Among his pet peeves: people who pronounce espresso "expresso.") The journal he kept was called "The Book...

Author: /time Magazine | Title: The Meaning Of Murder | 4/2/2009 | See Source »

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