Word: aloftness
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...hoteliers such as Starwood's Brian McGuinness are on to you. Pulling up to a warehouse in an anonymous Hawthorne, N.Y., industrial park, McGuinness, head of Starwood's new line of hotels, Aloft, is eager to show off the full-scale model of the group's newest brand, a 136-room hotel with an average rate of $150 per night. Leading the way, McGuinness stops before a brightly lit entrance. A waterfall cascades down a wall, replete with the soothing sounds of a babbling brook, "to wash away troubles," he explains as he passes through the second set of doors...
Party on, traveler. The company that started the industry's bedding wars is looking to define a new segment called "lifestyle" hotels: chic, sociable and affordable. The first Aloft outpost opened in Montreal in June, and a further 17 openings are planned this year. Aloft is focused on attracting the road warrior, a customer who has grown up with the irreverent, friendly service of Southwest Airlines, the open office, the work-among-the-crowd Starbucks culture, and is accustomed to innovative design, via Target and Ikea, at a good price. The next generation of business travelers may have meetings with...
...Both Aloft and NYLO hope to attract locals to the lobbies and thus appeal to the new traveler's desire to experience regional flavor while moving around the country. NYLO not only has design features that play up the locality, like cowhide rugs and glass chandeliers in the shape of antlers in Texas, but, like Aloft, also will offer local entertainment such as bands, art shows and movie nights, along with staff members who may be desk clerks by day but are dancers, writers and artists by night...
...joyous woman in a replica No. 2 Williams jersey came barreling down the aisle, intent on reaching the first row. And there was Steven waiting for her, detached from the mass of uniforms on the sideline for a moment, looking into the stands, the record-breaking interception ball held aloft. Smiling from ear to ear, she took the ball and danced back up the steps, accepting scattered congratulations and applause from the nearby crowd.***For a feature piece, senior second baseman Griff Jenkins was asked about adjusting to New England as a native North Carolinian. After comparing the weather...
Jaafar's coffin, covered in the yellow emblem of the militant Shi'ite Hizballah, is borne aloft on the shoulders of six comrades dressed in camouflage uniforms and green berets. Dozens of armed Hizballah militants march alongside, draped in green webbing heavy with ammunition pouches, grenades and walkie-talkies. They carry their rifles at chest height, baseball caps shading their grim faces as they scan the surrounding area for potential trouble. Jaafar was killed two days earlier - wounded by a sniper and executed with a bullet in the head, according to residents -during heavy clashes between Hizballah and the Druze...