Word: alonge
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Dates: during 1950-1959
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...Clayton Buell, an official of the Philadelphia public school system, warned his colleagues of the dangers of a popular pedagogical trend. Said he in the current Clearing House: "The group determines all, in school. Pupils are made to feel they must go along with the group . . . Even the extremely gifted pupil is told, 'What you need is to go out and play marbles with the other boys.' And we are partly right-he does have to learn to get along, but does he need to lower his interests and his actions to the average? . . . We have taught well...
...girl who does not smoke, Yale has $1,000 for a boy named DeForest, Princeton has a scholarship for an Eagle Scout and Harvard has funds for boys with the name Anderson, Baxendale, Borden, Bright, Downer, Haven, Murphy or Pennoyer-and also for an lowan, preferably living somewhere along the Burlington. Among the lowan takers: Nathan Pusey of Council Bluffs...
...Buick choice by no means ended the excitement along Madison Avenue. At week's end the top agencies were scrambling just as hard for the Chrysler account that McCann-Erickson dropped. Up for grabs also is the $5,000,000 Lincoln account. Young & Rubicam gave it up three weeks ago when it decided it could not get along with new Lincoln Boss James Nance...
...Along ad alley, Harper has pushed his agency out in front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has quadrupled the agency's billings (Coca-Cola, Westinghouse, Chesterfield, etc.) to $250 million last year, hopes eventually to push McCann ahead of the No. I agency, J. Walter Thompson...
...mail back. Shortly after dark he left the hotel and mailed his letters, trusting no one else to perform this important job. Then he set out on his daily two-mile walk through Paris (he carries a pedometer to make sure he goes just the right distance), pondering along his way the problems of the world-his world...