Word: alongism
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Dates: during 2000-2009
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Moffo then passed along guidelines and a sample script from the Consortium of Behavioral Scientists, a secret advisory group of 29 of the nation's leading behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best...
...More along these lines is heading our way. The Administration hopes to harness our inertia with its automatic pension plan, a major step toward universal savings accounts, and by dramatically simplifying applications for federal tuition aid. Its push to computerize health-care records - another big-ticket stimulus item - could make generic drugs and cost-effective procedures our default treatments. And seniors who don't select health-care or drug plans could be automatically enrolled in low-cost options. "It would be nice if we all behaved like supercomputers, but that's not how we are," Orszag says...
This is how empires rise and fall, pulling our fortunes along with them. Start with virgin territory: back in 1957, the Rosen brothers of Baltimore flew over Cape Coral, Fla., in a plane, liked what they saw, paid $678,000 for the farmland and started dredging 400 miles (640 km) of canals, which is more than Venice can claim. It was a peaceful place for old people - Cape Coma, folks called it, until about five years ago, when the gold rush began. College kids were waiting tables to buy condos and flip them; speculators got into bidding wars on unbuilt...
...more difficult to recruit, retain, motivate, and manage than any other new generation." Why? Raised by once rebellious boomers attempting to be perfect parents, Gen Yers have been coddled since birth, says the author. But given the right structure and boundaries, he says, including "specific deadlines with measurable benchmarks along the way," Gen Y will be "the most high-performing workforce in history for those who know how to manage them properly...
...from $180 million the year before, but he'll manage. The failure of a hedge fund run by Carlyle Group, another big private-equity firm, played a bit part in the March 2008 minipanic that brought down Bear Stearns, but Carlyle as a whole is still chugging along. Private equity may not be thriving, but it is at least still standing. (See 25 people to blame for the financial crisis...