Word: alpen
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...called super-premium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Frusen Glädjé from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. Americans last year gobbled an estimated 66 million gal. of superpremium ice cream, up about 12% from...
...final e added for class), and the American owners made the unusual move of incorporating their company in Sweden. Their nectar is manufactured in Utica. Mattus took the non-Swedes to court for what amounted to infringement of balderdash, and his case was thrown out. The other newcomer is Alpen Zauber (German for "alpine magic"), a Brooklyn outfit that claims to be "inspired by the Swiss commitment to excellence ... Its select natural ingredients are a heritage of the lush valleys of farm lands where the finest dairy products are still made by hand." Alpen Zauber has brought legal action against...
...test of 28 vanillas run a couple of Sundays ago by the Washington Star. Nine food experts, including Weiss, rated his own product fifth but decreed that Häagen-Dazs belonged in second place ("pleasing texture," "natural flavor," insufficient "oomph"). Frusen Glädjé was not tested; Alpen Zauber was far down the list, in the "puffy-fluffy, sweet-misery" category, having been rated "creamy but no taste," "salty." So were several other prestige brands: Sedutto's, Bassetts, Baskin-Robbins, Louis Sherry, Breyers and Schrafft's. First place went to the Giant food chain...
...Manhattan, Macy's put on sale the latest samples of Ben & Joe's scientific endeavor, a combination felt hat and ballpoint pen. There was a beanie for girls (the Pen 'n Dink, 69?), a Robin Hood hat for boys (the Alpen, 59?) and even a beret-style (with better felt) for adults ($1.69). All were rakishly decorated with a long feather tipped with a ballpoint pen. Benay-Albee has stepped up production to 180,000 feather hats a week...
GEOLOGICAL CONFERENCE. "Pegmatite in the Granite of Quincy, Mass." Professor Palache. "Review of Penck and Bruchner's Die Alpen im Eiszeitalter.'" Professor Davis. Mineralogical Lecture Room...