Word: alpen
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Dates: during 1980-1989
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...final e added for class), and the American owners made the unusual move of incorporating their company in Sweden. Their nectar is manufactured in Utica. Mattus took the non-Swedes to court for what amounted to infringement of balderdash, and his case was thrown out. The other newcomer is Alpen Zauber (German for "alpine magic"), a Brooklyn outfit that claims to be "inspired by the Swiss commitment to excellence ... Its select natural ingredients are a heritage of the lush valleys of farm lands where the finest dairy products are still made by hand." Alpen Zauber has brought legal action against...
...test of 28 vanillas run a couple of Sundays ago by the Washington Star. Nine food experts, including Weiss, rated his own product fifth but decreed that Häagen-Dazs belonged in second place ("pleasing texture," "natural flavor," insufficient "oomph"). Frusen Glädjé was not tested; Alpen Zauber was far down the list, in the "puffy-fluffy, sweet-misery" category, having been rated "creamy but no taste," "salty." So were several other prestige brands: Sedutto's, Bassetts, Baskin-Robbins, Louis Sherry, Breyers and Schrafft's. First place went to the Giant food chain...