Word: alpert
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Dates: during 1960-1969
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There was lots to be found in the wholesome bag, too, notably Julie Andrews and the tinkly, tweeting movie track of the Sound of Music, the year's big bestseller. The newest sound was produced by Herb Alpert's Tijuana Brass, a trumpeting mixture of mariachi and Dixieland. Jazz continued to flail around in various directions, not knowing how seriously to take itself. Perhaps the year's best jazz record was Miles Davis' E S.P., combining a thoughtful questing with virtuosity...
...pick up one of two lapel buttons as they enter: a "Browse 'n' poke" one that will warn salespeople away or a "Find 'n' flee" one that will get its bearer immediate service. To get maximum effect from a sale, Detroit's Martin Alpert & Son jewelry store instituted midnight to 3 a.m. hours to accommodate night-shift workers. For favored customers, I. Magnin of San Francisco will dispatch a salesperson and a fitter anywhere in the U.S. to show and fit clothes. The store picks up all expenses but sometimes sells $10,000 worth...
Suspended Mike. Snappy as an Ivy League caballero in his black suit, ruffled shirt and bow tie," Alpert, 28, is an ex-Army trumpeter who has played taps for as many as 18 military funerals a day. Experimenting with a tape recorder in his garage one day, Alpert found that by overdubbing one trumpet solo on top of another, he could produce an intriguing "Spanish flair." The effect proved most rewarding in Twinkle Star, a song written by a friend...
...days later, while in Tijuana attending his first bullfight, Alpert hit on the idea of adding the sounds of the bullring and mariachi band to Twinkle Star. By suspending a microphone from a wire stretched across the center of the arena, he recorded the roaring oles of the crowd and tacked the sound onto the beginning and end of Twinkle Star. Alpert then scraped together $200, produced the record under the title The Lonely Bull. It sold more than a million copies, and Ameriachi was born...
...records, Alpert plays both parts of the trumpet duet, achieves a two-dimensional effect by slightly altering the synchronization and recording one trumpet line a shade sharp or flat by a process he keeps secret in order to discourage the many imitators that have cropped up in the wake of the Tijuana Brass's success. And aficionados of pure mariachi, who once scorned Ameriachi, are now buying it. One of the ten best-selling records in Mexico City last week was the Tijuana Brass's Whipped Cream...