Word: alpha
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...white-boyness to much of this trend--that familiar envy, from the '50s and on back, of the roguish cool that comes from being societally on the outs. So the white Rude Boy lashes out in Eminem's self-described "white trash" anger or embraces, while deprecating, his declasse alpha-maledom. Hence South Park's white Eric Cartman, one of whose trademark lines is, "Kiss my black...
Although most of the audience probably did not know the artist, the effect was profound. Silence draped the room of the stupefied crowd. For a moment, the alpha males in the room abandoned their Godfather cloaks. It was invigorating to see a commercial and response of that nature, and I applaud Cingular for its novel step in Super Bowl advertising. In the midst of tube-sock donning Britney Spears, buckets of beer, 200 lbs. muscle machines and salsa, it is vital to have 60 seconds where one can be reminded of what truly matters in life...
...competition of alpha males, it would be tough to come up with a closer matchup than combative 60 Minutes reporter MIKE WALLACE and the chest-thumping U.S. Marine Corps. Unfortunately for fans of hand-to-hand combat, a battle between the two parties has escalated only to a war of words. Within days of a crash of the military's troubled V-22 Osprey aircraft, Wallace attempted to contact the pilot's widow. "I did what any reporter would do," Wallace said. "I made a polite, sensitive call." The officer's family and the Marines disagree. In a letter...
...secret: an unashamed sense of show biz. Says A.P.'s executive vice president/general manager, W. Clark Bunting: "We're not just a 1500-mm camera talking about the alpha male and the alpha female." Animal Planet combines a sense of humor and emotion with an irreverent brand of extreme naturalism that crosses the WWF (World Wildlife Fund) with the WWF (World Wrestling Federation). There's Ian ("Shark") Gordon, who gets jaw-snappingly close to great whites. There's Jeff Corwin, who, facing angry elephants in Borneo, explains the need to stand still: "What you do privately in your underpants...
Beta secretase, the gene for which was cloned only in 1999, also provides drug designers with a target. Inside nerve cells it competes with a third enzyme known as alpha secretase, whose activity, some think, may help protect the brain against Alzheimer's disease. When alpha makes the first cut in the precursor protein, gamma secretase makes a second cut that produces not beta amyloid but an innocuous protein fragment known as p3. Elan and Pharmacia, based in Peapack, N.J., among others, are actively working to develop beta secretase inhibitors...