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...love commercials," explains Joan Ganz Cooney, executive director of NET's Children's Television Workshop. "Their visual impact is way ahead of everything else seen on television; they are clever, and they tell a simple, self-contained story." Instead of cornflakes and Kleenex, Sesame Street sells the alphabet, numbers, ideas and concepts in commercial form. Each program contains a dozen or more 12- to 90-second spots, many repeated during the program to boost retention. Some are based on a sort of psychedelic flash card system that assaults young minds with a pleasant barrage of sights, sounds...

Author: /time Magazine | Title: Public TV: The Forgotten 12 Million | 11/14/1969 | See Source »

...first half of the match was a near draw. Harvard seized a short-lived lead as John V. Welts 70 identified Latin as the language of the Roman Empire. Norfolk rebounded immediately when Frank Visser recalled that M is the 13th letter of the alphabet. At halftime the inmates held a 97-93 lead...

Author: NO WRITER ATTRIBUTED | Title: Prison Inmates Down Harvard's Quiz Team | 11/3/1969 | See Source »

PUTNEY SWOPE is a fantastic movie, but people who still believe in the alphabet and political movements are going to have a lot of trouble with it. While the film does have some moments of pure comic entertainment value (like a lot of obscene commercials made by the militants' "Truth and Soul" advertising agency), it is not enough of a comedy to hold an audience for laughs alone...

Author: By Frank Rich, | Title: Downey, Truth and Soul | 10/3/1969 | See Source »

Since Louis Braille devised his raised-dot alphabet in 1829, there has been no other practical means for the blind to read. For 17-year-old Candy Linvill, blind since the age of three, Braille's system of dots posed little problem, but she was still confined to those books and publications that are issued in Braille. Now, because of an ingenious new device on loan from her father's laboratory, she is freed from that limitation...

Author: /time Magazine | Title: Medical Engineering: Replacing Braille? | 9/19/1969 | See Source »

Line Guide. The reader rests one finger on the vibrating alphabet unit, while using his other hand to scan the line of print with a probe that picks up and transmits the image of each letter Should the probe wander off the printed line, the lack of vibrations on the pin unit tells the reader to readjust...

Author: /time Magazine | Title: Medical Engineering: Replacing Braille? | 9/19/1969 | See Source »

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