Word: alphabets
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Dates: during 1960-1969
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...preparing for the trip, Nagel's U.S.S.R. Travel Guide ($8.95) is indispensable. Trying to master the Russian language in a hurry is hopeless, but it is a good idea to learn the Cyrillic alphabet. Many words, especially on signs, are really French or English; pecTopaH simply spells "restaurant," Tede^OH spells "telephone." It also helps to memorize about a dozen words or phrases such as "please" (pronounced puzhzal'sta), "thank you" (spaseeba), "now" (saychas), and "then" (patom), for restaurant ordering. The larger Intourist restaurants have menus in four languages including English, and it is a good idea...
...many underground pipelines tunnel beneath the sprawling U.S. petrochemical center near Houston that the area has come to be known as the "Spaghetti Bowl." In its own subterranean surge, Western Europe seems to be cooking up a sort of alphabet soup. Ten years abuilding, its 3,000-mile crude-oil-carrying network includes such giants as the 283-mile R.R.P. (for Rotterdam-Rhine Pipeline), the 485-mile S.E.P.L. (South European Pipeline), and the 562-mile C.E.L. (Central European Line). Engineers are now making final tests on the newest, richest ingredient of all: the $192 million T.A.L...
...wrath was not foreign or domestic enemies but a war of words between Serbs and Croats, who make up the two largest of Yugoslavia's six republics. Their languages are similar except for slight variations in idiom and pronunciation, but Serbian is written in the Cyrillic alphabet (as is Russian) and Croatian in the Latin characters of the West. The Yugoslav constitution recognizes Croatian and Serbian as a single tongue, and in official documents the government is supposed to employ variants of both languages...
...book restates McLuhan's increasingly familiar argument: the introduction of the alphabet 3,000 years ago, abetted by Gutenberg's introduction of movable print in the 15th century, turned mankind into the alphas and omegas of a giant cultural alphabet soup. The "seamless" and communal thought processes of tribal, preliterate man were fragmented; perception itself took on the rigid, abecedarian character of writing. Letters led to the "idea," which required structure-beginning, middle, end-and forced the writer or reader out of immediate experience and into an abstracted, objective remove from "group reality." According to McLuhan, the advent...
...failure so brilliant that it can still illuminate the mind and gladden the spirit of all who do not regard words as mere tokens or tools, who see them as playthings capable of magic, creating awe by liturgy, or laughter by a conjurer's sleight of alphabet...