Word: also-rans
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During three decades as the head of financial-services consulting firm Greenwich Associates, Charley Ellis had a front-row view of Goldman Sachs' rise from also-ran to king of Wall Street. He then spent a decade working on a history of the firm, published last year as The Partnership: The Making of Goldman Sachs. So what is Ellis' explanation for Goldman's spectacular rebound - it turned a $5.2 billion profit in the first half of the year - from the financial crisis...
Among the human-being, or also-ran, movies, the Sandra Bullock romantic comedy The Proposal took second place with an honorable $18.5 million (a 45% drop from its $33.6 million win last weekend). The Hangover hung on with an additional $17.2 million, pumping its cume up to $183.2 million. Pixar's Up started its balloon descent with a $13 million take. And the new sick-child weepie, My Sister's Keeper, cadged a soft $12 million for fifth place...
Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500--a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500 - a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
...blasphemously, in most U.S. states, it's an also-ran: the sport only obnoxious, bloodthirsty goons follow. You won't find matches televised on ESPN anymore, since the ratings outside of the playoffs were apparently underwhelming. (The underdog upstart Versus network carries most National Hockey League games now.) And the chances of happening upon a pickup game at the neighborhood rink? Unless that neighborhood sits squarely on the 49th Parallel, the chances are about as high as the score of an average hockey game...