Word: also
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Dates: during 2010-2019
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...Nike, 99% of Li Ning's revenue comes from within China. But this won't be the case for long. Li Ning has signed a deal with Champ Sports, where 67 of its retail outlets in the U.S. will start selling Li Ning products. Li Ning Co. is also testing the waters in Singapore with a new showroom and has collaborated with Dutch rapper Ali B for a line of clothing in Europe. Jay Li says Li Ning will not rush its growth internationally, but he's confident it will become a global player. "We have aspirations...
...from the headquarters of archrival Nike. This isn't the first time China's biggest shoe company will go toe to toe with Nike, which has aggressively marketed itself in China. But for once, it won't have home-court advantage. Eyes are on the Portland area, also home to Adidas America and Columbia Sportswear, to see if Li Ning can once again surprise the world by taking on American powerhouses in their own backyard and transform Li Ning into one of China's first global consumer brands. (See 10 cool ways to get in shape...
...Just rebranding Chinese products won't be enough for Li Ning to compete globally. The company also needs to deliver products that will help its élite athletes excel, a process Jay Li says is "half science, half art." Li Ning runs a "Global Innovation Center" in the same building as its Portland retail store, where footwear designers and biomechanic engineers lured from the likes of Nike, Converse and Adidas mix with designers from Li Ning's Chinese staff. On the wall, the innovation center has two clocks - one set to Portland time and one set to Beijing time. "This...
...heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store giving autographs.) Priced between $99.99 and $149.99, a pair of BD Dooms does not come cheap, but the kicks have at least one high-profile fan. Davis says NBA superstar LeBron James asked him during a game...
...prevent a worsening of the housing situation, the White House is expected to announce today a new set of programs to shore up the market, including one that will cut the amount owed on troubled mortgages. There is also expected to be an upward bump in the cash incentives to lenders who reduce mortgage principals as part of loan modification, as well as a requirement that lenders trim monthly mortgage payments for the newly unemployed for a period of several months...