Word: altaian
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Dates: during 1934-1934
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Spring Song (by Bella and Samuel Spewack; Max Gordon, producer) shows the misfortunes which overtake the Solomon family, Ma (Helen Zelinskaya), Tillie (Frieda Altaian) and Florrie (Francine Larrimore) when Ma refuses to give Florrie $10 to go to Asbury Park. Deprived of a chance to see her own beau, Florrie goes out with Tillie's. The result of this excursion is a baby and a shotgun wedding. By the time the baby arrives, it is plain that in trying to make her daughters do the right thing, Ma Solomon has made bad matters worse. Florrie's beau marries...
...their news of last week's openings, most big U. S. department stores were in constant cable communication with Paris. B. Altman & Co. went a step further, with a transatlantic telephone service. This scheme was originated last year by Altaian's top Fashion Copywriter Laura Hobson. Young, smart Advertising Director John C. Wood planned to launch a display campaign in newspapers and magazines this week to publicize the new designs. The trends of fashions as Altman and other stores studied them last week: There are three predominant silhouets ?medieval, crinoline, Empire. Empire features long toe-length skirts and extremely...
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