Word: alter-ego
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When the ice cream was served to Hughes the next day, he ate it and declared, "That's great ice cream, but it's time for a change. From now on, I want French vanilla." appointed a relative newcomer to the organization as his alter-ego and chief representative to the outside world: Robert Maheu, a former CIA and FBI operative. Hughes built Maheu a $640,000 mansion on the grounds of the Desert...
Hughes plainly saw Maheu as his alter-ego. Maheu was the magic telephone booth into which Hughes could limp and then spring forth as the long-vanished SuperHughes. He could stride out into the world in the form of Maheu, deal with Presidents, governors, bankers, and Mafia chieftains, whisk himself where he wished in an executive jet, throw big parties without a thought of all the germs the guests harbored...
...into ashes and let them scatter about in modernist prose, hoping that something new and different will happen. In Box Man every conceivable "new" technique is used--from describing the color of ink used in the marginalia, printed verbatim, to a fight between the box man and his fictitious alter-ego about who is the real narrator of the story...
...also serves as the President's top domestic affairs adviser, is expected to leave soon. Cole, a former advertising man, simply lacks the clout and political experience that Ford will demand in the new job. Cole will probably be replaced by what one presidential adviser calls "an alter-ego type of person"-a seasoned political figure who thinks very much like Ford...
Eventually, Coleman progresses to positions as salad man and garbage collector, but in the chronicle of his stay, Blue-Collar Journal, he never manages to ditch this early alter-ego. For while he maintains a certain down-to-earth, unpatronizing attitude toward the class he is visiting, the chunks of sociology he offers back up to us higher orders tumble back down upon his head, groundless, as often as they manage to make the grade. Coleman is forever uncertain of the proper distance to keep from his proletarian brothers, usually resolving the conflict between his roles as observer and participant...