Word: alteratively
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Dates: during 1990-1999
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...million years since we hominids separated from apes, our DNA has evolved less than 2%. But in the next century we'll be able to alter our DNA radically, encoding our visions and vanities while concocting new life-forms. When Dr. Frankenstein made his monster, he wrestled with the moral issue of whether he should allow it to reproduce: "Had I the right, for my own benefit, to inflict the curse upon everlasting generations?" Will such questions require us to develop new moral philosophies...
...outside inspector who spoke to TIME says a number of workers came up to him during his inspection, telling him about their health problems. "We've never discouraged communication," maintains Southwest spokeswoman Hardage. Yet the same inspector described efforts on the part of management to get him to alter his report so as to make the building look "less bad." Hardage says this never happened...
Ever since the AOL-Netscape merger was announced last month, Microsoft has claimed that it would radically alter the balance of the browser wars because Netscape would suddenly have preferential access to AOL's immense subscriber base. But Justice prosecutor David Boies has countered that the merger was a last resort for Netscape -- a direct consequence of the beating it took because of Microsoft's underhanded grab for market share. And regardless of the new world order, the image of one of the world's most brilliant businessmen pretending not to understand the simplest questions about his own company will...
Once he has tracked the evolution of the phenomenon, Gabler shows us the extent to which Americans have gone to sculpt and alter their own identities, with examples such as the market for professionally written term papers, a retirement community in Florida designed to offer its residents a 24/7 Disney World experience, celebrity quick-change artists like Madonna and Michael Jackson and a woman who underwent 20 plastic surgeries to remake herself in the image of a Barbie doll. He points out the difference between the "inner-directed" character valued in America's past--composed of personal qualities and goals...
...SELL FOR LESS, ALWAYS. Walton did not invent discount retailing, just as Henry Ford didn't invent the automobile. But just as Ford and his cars revolutionized America and its industrial model, Walton's extraordinary pursuit of discounting revolutionized the country and its service economy. Walton didn't merely alter the way much of America shopped; he changed the philosophy of much of American business, instigating the shift of power from manufacturer to consumer that has become prevalent in industry after industry...