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...always been interested in the human side. How do people behave with each other, and how can you get people to work in a cohesive unit?”Rangan said that the application process to the prestigious Indian Institute of Management in Ahmedabad also helped to alter his thinking. “I found the questions in the interview intriguing, as there were no technical questions,” Rangan said. “Instead, the questions focused more on judgment: ‘What do you think about the Vietnam War?’ ‘What...

Author: By Prateek Kumar, CRIMSON STAFF WRITER | Title: At HBS, Doing Good—Not Just Well | 10/5/2008 | See Source »

...lines between the Afghanistan at war and the Afghanistan at peace alter daily. Cities accessible by road today may only be reached by plane - or not at all - tomorrow. And so follow the boundaries of the nation's tiny tourism industry. The few foreign tourists who come to Afghanistan, estimated to number under a thousand yearly, need plenty of help to pull off their holidays safely. In cities like Kabul, Herat, Faizabad and Mazar-i-Sharif, a small legion of Afghans who spent the last seven years as translators and security aides are spinning their expertise at navigating this shifting...

Author: /time Magazine | Title: Afghanistan's Very Careful Tour Guides | 10/2/2008 | See Source »

...greatest force in publishing today, with the power to raise authors from the dead (Leo Tolstoy) or crucify them on the national stage (James Frey). The all-powerful Oprah Book Club is not so much a club as a ruthlessly influential marketing vehicle, with the power to fundamentally alter best-seller lists, Amazon rankings and royalty payments. Sure, the "club" has 2 million "members" and a web site that provides a space for users to share thoughts on featured titles, read excerpts and get advice like, "How to Read a Hard Book." But in the 12 years Oprah's Book...

Author: /time Magazine | Title: Oprah's Book Club | 9/26/2008 | See Source »

...greater percentage of voters hear the original lie in a campaign ad than ever read about the fact-checked version in a local paper or website like Factcheck.org or Politifact.com. And even if voters do hear the refutation of an ad's claims, studies show that may not alter their perceptions created by the original ad. It may well be that the standards for commercial advertising have worked too well, instilling in many viewers the belief that what they hear on television is mostly true. "You hear people say, 'The ads must have some truth to them, or they wouldn...

Author: /time Magazine | Title: Truth in Advertising? Not for Political Ads | 9/23/2008 | See Source »

...nominees selected their running mates and introduced them to the nation than they began pivoting to present their closing arguments, as Obama almost appears to be doing in his new 2-min. economy ad. In years past, candidates stayed on alert for an "October surprise" that could alter the race at the last minute. But in the brave new world of accelerated elections, any October surprise may come too late...

Author: /time Magazine | Title: Virginia Sounds the Starting Gun for Early Voting | 9/19/2008 | See Source »

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