Word: altering
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...Favreau lobbied to cast Downey as Stark, Iron Man's alter ego, when Marvel Studios and Paramount Pictures wondered if a younger actor with a blander past would be a smarter marketing choice for a potential franchise. In Iron Man, Stark's convoy of humvees is attacked following a weapons demonstration. Insurgents hold him captive in a cave and demand that he build them a devastating weapon. Instead, Stark builds himself a suit of armor with a new sense of purpose. "Tony Stark goes through a bit of a moral reawakening in this movie," Favreau says-a character arc that...
...probable that reducing the amount of beer advertising could have some, albeit minimal, effect on underage drinking, as a professional sports organization, the NCAA does and should have other considerations, such as making ad revenue, when making programming decisions. It is unreasonable to demand that the NCAA substantially alter its advertising for a very modest reduction in underage drinking and a small increase in safety. While we do not support putting formal restrictions on the NCAA, we believe that it has a responsibility to its viewers and the public to adhere to a standards befitting a collegiate organization. The beer...
...results allow researchers to construct a better picture of how cigarette smoking affects the body, and how the active agents in cigarettes, including nicotine, alter the normal growth and development of cells in the lung. That could lead to improved and individualized smoking-cessation drugs and programs, which are currently successful only 25% of the time. "It could be that we need to tailor how we get people to quit," says Amos. For some, behavior modification may be sufficient; perhaps others will need targeted nicotine-blocking drugs that can fight any genetic bias toward addiction...
...statements that she will prioritize financial aid in future fundraising efforts provide further cause for optimism. Of course, whether future graduates—still on the hook for the debts that result from four years of loans and the low pay of residency—will really alter their career choice remains to be seen. The skeptical may take heart in Flier’s statement that the loan component of HMS’s aid packages will be the next to come under review. Nonetheless, it is difficult to complain about a 40 percent increase in financial...
...says it with the zeal of an empire builder. And that's precisely the issue: having built one, Schultz is trying to alter the momentum of a company with $10 billion in yearly sales and 16,000 stores in 44 countries. But creating intimacy and authenticity on that scale may be beyond expectation. "They have come about as close as you possibly can to being big yet still retaining some uniqueness," says John Moore, who was a marketing manager at Starbucks until 2003 and now runs the blog Brand Autopsy. "I can't think of a company that's done...