Word: altes
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Dates: during 2000-2009
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...were as ubiquitous as the plodding police horses. Mountain Dew set up an "Amp Lounge," where samples of its energy drink were passed out freely. City officials handed over much of the planning to Frank Productions, a large Midwest concert promoter that brought in, as the main act, the alt-rock band Lifehouse - whose music isn't exactly conducive to rioting. While passing out beaded necklaces in the lounge Saturday, Gary Wyspiszynski, a key account manager for Mountain Dew, says "It was either going to go this way or it was going to be forgotten...
...powerful women, you might as well pick Martha," explained Dr. Boogie. And Donald Trump, everyone agreed, should make it because, as Dr. Boogie put it, "he's doing seminars and teaching people how to make money. A lot of people keep those secrets to themselves." According to the Alt TIME 100, Donald Trump is a giver...
Clearly, the Alt TIME 100 is more relevant. Compared with 2% of the regular TIME 100, 22% of the Alt TIME 100 have starred on a reality show. To my amazement, Ahmadinejad appeared on our list but not on the TIME 100. And while the TIME 100 picked the author of The Secret for some sort of reason besides making fun of her, the Alt TIME...
...guess is that in a few years, the Alt TIME 100 will replace the TIME 100 and three 17-year-olds with a video blog will be the new TIME. But this year we'll again flip through the official list and look at the pictures of people whose names and professions we can't pronounce...
...also see our poll on TIME.com in which 2.5 million votes put Korean R&B singer Rain on top, followed by Stephen Colbert. And for an alternative take, go online to read Joel Stein's Alt 100, a decidedly different and more humorous list of influentials. Richard Stengel, MANAGING EDITOR...