Word: altie
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Friend to the U.S. Internationally, Réaltiés is a consistent and courageous champion of Western unity. Although praise for the U.S. is unfashionable among French intellectuals, Réaltiés is a warm admirer of the U.S. Two years ago, the magazine's top reporting team, Pierre and Renée Gosset, turned out a report on the U.S. (TIME, Aug. 24, 1953) that was notable for its sympathetic understanding of American folkways...
...help interpret France to the world, Réaltiés launched an English-language edition in 1950, despite dire warnings that a foreign magazine (particularly at $15 a year) could not compete for readers and advertisers on the crowded U.S. market. After dropping $110,000, the English edition has built the biggest U.S. circulation (39,000) of any foreign publication, will start making money by year...
Verve & Nerve. Réaltiés was founded in 1946 on unlimited hope and a meager $5,000 by two aggressive young businessmen, Humbert Frerejean and Didier Rémon. Frerejean, then 31, was working in the personnel department of a steel concern, and Rémon, then 24, with a management consultant. They originally planned a FORTUNE-style magazine for French business, but Réaltiés' scope was soon broadened under Editor Max, 41. A onetime French wire service correspondent, Max studied U.S. publishing methods while living in the U.S., where...
...altiés today specializes in lively, handsomely illustrated features on art and travel, but also covers a wide range of subjects with a mixture of Gallic verve and American nerve, e.g., it recently sent a staffer on his first trip to Africa to bring back a picture story on "How to Hunt Big Game," commissioned a French explorer to write his story of an Amazon trip, "I Starved with the World's Most Primitive Tribe." The magazine's lavish color pages, planned by Art Editor Albert Gilou, sometimes achieve the lustrous clarity of a Flemish painting...
Twins' Trio. Not content with one publishing success, Réaltiés' Frerejean and Rémon (known to staffers as "The Twins") have fathered three other successful publications. The trio: glossy, authoritative Connaissance des Arts, the most widely read art magazine in France (circ. 46,500); Benjamin, the only "serious" children's weekly in France (where parents also complain about comic books), with a circulation of 80,000; Entreprise, France's only business magazine. The semimonthly Entreprise (circ. 40,000) was stymied at first by the traditional secretiveness of the French businessman...