Word: altima
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Nissan CEO Carlos Ghosn admits he's nervous. His company just launched its most important car in years, the redesigned 2007 Altima sedan. The model it's replacing was one of the best-selling cars in 2005, a monster hit for Nissan, and Ghosn has no idea if the latest edition will fare as well. "We have so many new products," he told TIME in an interview in New York City, "that it's a very tense period...
...time. Because Nissan sales are down in the United States and they will be down for the next couple of months. They will start to pick up in October with the launch of many new products coming into the hot segments of the market, like the Centra and the Altima and the G35, etc. But, you know, you can't time an opportunity. An opportunity comes and you are just going to have to say yes or no. And we said yes because we believe that there is a lot of potential. The only question which is open...
...want to solve one of the central mysteries of today's auto business, consider this tale of two cars: the Ford Taurus, built at plants in Atlanta and Chicago, and the Nissan Altima, made in Smyrna, Tenn. Neither vehicle is fancy; they're mainstream sedans for buyers on a budget. Both sell well. But when you talk about profit, the Taurus wobbles off the road. Ford must entice Taurus buyers with rebate offers and financing deals that slice 13%, or roughly $3,000, off the sticker price. After allowing for dealer profits, that leaves a negative return for Ford...
...lately at Ford have started a movement among designers to stop listening to focus groups and start thinking about how their creations connect with real people. There are a few more inspiring cars out there these days - the Chrysler PT Cruiser, the Audi TT, and now maybe the Nissan Altima. But when will this be translated to the mass market? The really emotive mobiles - the '49, the GT40, the new Cadillacs - are priced beyond our reach. Toyota is trying. But with all the production technology out there, can't anyone start making a people's car that doesn't make...
...movement among designers to stop listening to focus groups and start thinking about how their creations connect with real people. There are a few more inspiring cars out there these days and you know which they are - the PT Cruiser, the Audi TT, and now maybe the Nissan Altima. But there's a problem. The really emotive mobiles - the '49, the GT40, the new Cadillacs - are priced beyond our reach. Toyota is trying. But with all the production technology out there, can't anyone start making a people's car - a real "Volkswagen" - that doesn't make us commoners have...