Word: altobello
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Dates: during 2000-2009
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...relatively small number--6,000 of the combined firm's 140,000 employees worldwide. That won't save billions. Another argument from deal enthusiasts: the merger will give the firms greater bargaining clout with big retail chains. "This is a response to the Wal-Martization of America," says Joseph Altobello, an analyst at CIBC World Markets. A similar case is made regarding advertising purchases--that together the brand-swollen behemoth will be able to wring more favorable terms for ads. Yet P&G and Gillette were megafirms separately. How much more leverage can they truly gain...