Word: altria
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Dates: during 2010-2019
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Good luck. Corporate-name changes have a mixed history. Some adjustments seem logical, like when a company wants to dissociate itself with a negative trait. For example, Philip Morris switched to Altria in 2003 (of course, by now most people know that Altria is associated with cigarettes). Accenture was fortunate. In 2001, the company changed its name from Andersen Consulting right before the word Andersen, as in Arthur Andersen, became synonymous with cooking the books. Now when you think Accenture, you think Tiger Woods scandal. (Guess they're not so lucky after...