Word: aluminum
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Dates: during 1970-1979
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That issue was left for the case of the "blue-collar Bakke": Brian Weber, 32, now a $20,000-a-year, white, laboratory analyst at a chemical plant in Gramercy, La. He had sued both his employer, the Kaiser Aluminum & Chemical Corp., and the Steelworkers Union in 1974, charging that he had been illegally excluded from a training program for higher paying skilled jobs, such as electrician and repairman, in which half the places were reserved for minorities. Though Weber won in two lower courts, he lost in the high court. By a 5-to-2 vote, the justices ruled...
Nothing inspires the U.S. to deeds of technological derring-do like a national emergency. Government and industry join to beat their traditional swords into plowshares-or into synthetic rubber, aluminum, manned rockets and various products needed for survival. Many times the Government has met tremendous challenges by setting clear goals, guaranteeing markets and assigning specific projects to private companies...
...reuse of finite resources should be as much a matter of concern as the natural ecology. Energy shortages and the faltering economy gave the movement immediacy. Old buildings, one critic has noted, are "a kind of stored-up energy," and they are in place, whereas the steel, glass and aluminum devoured by skyscrapers and shopping centers require huge quantities of energy to produce and assemble. (According to one federal study, an existing building can operate for 16 years on the amount of energy it takes to build the structure from scratch.) Also, in most instances, though by no means...
...Barbie doll has been joined by a line of electronic toys for adults. The $500 Intellivision, a computer that plugs into a TV set, will play roulette, compute income taxes and do estate planning. Winemakers are also preparing to reap a rich harvest as the Pepsi generation trades its aluminum pop tops for corkscrews. By 1985 domestic wine is projected to be a $6 billion industry, up from $3 billion today. "Sales of the better wines can only be described as spectacular," says Alin Gruber, senior vice president of Sonoma Vineyards, "and the most important reason for it is that...
...magic number that made regular TV a mass medium and that later made color matter to advertisers." After reaching that point, cable would have a potential for further fast expansion. By industry count, TV cables (made of copper wire wrapped in plastic foam and an outer layer of aluminum) have been strung past just about half of all the TV homes in the U.S. Cable operators could multiply their audience overnight at minimum expense if someone in each of those homes would pick up the phone and order a hookup. Though most viewers ordering cable do so to see late...