Word: aluminum
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Dates: during 1980-1989
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What angers U.S. and European officials is not the marketing prowess of Japanese exporters, but the complex regulations that hamper foreign businessmen in Japan. Examples abound. An American maker of aluminum baseball bats was developing a good market for his product until the Japanese softball association ruled that his bats could not be used in tournament play. Reason: the label stamped on them supposedly made them defective. Companies selling products in aerosol spray cans complain that their cans must be 25% thicker in Japan than anywhere else in the world. Moreover, the outfit that inspects the incoming aerosol products...
...share" a monopoly. The FTC's staff had charged that the three firms had a "tacit understanding" that kept cereal prices high and stopped competitors from entering the business. If the cereal makers had lost their case, the shared monopoly doctrine might have been used against autos, aluminum and other industries dominated by a few firms...
...manage an air of innocent sweetness despite their myriad incongruities. These are the happy accidents of design. But Vergara has also documented many flamboyant temples of vulgarity: a Cape Cod cottage on Chicago's South Side, wrapped in garishly colored stone veneer, white wrought-iron tracery and striped aluminum awnings; a semidetached gilded castle in Bayonne, N.J., concocted from pendages; and the astonishing acrobatic stance of a new room cantilevered from the roof of a bungalow in Birmingham. These transformations are a spontaneous expression of the "complexity and contradiction in architecture" that Robert Venturi, in his famed book...
...elements of house transformation are often functional. Additions provide needed space as the family grows or help shelter automobiles. In Staten Island, one elderly man who had no use for his garage turned it into a glassed-in living room, retaining the sliding garage door. The aluminum or vinyl sidings are supposed to help save on the heating bill or protect deteriorating facades. Picture windows give more light and the appearance of being up-to-date. "If something is old, you should get rid of it and go toward the future," a Hoboken, N.J., homeowner told Vergara. "Time...
...Prince, the prototypical and most popular oversized racket, simply grew out of its creator's desire to better his own game. Millionare inventor Howard Head '36. who revolutionized the skiing industry by introducing the aluminum ski in the '50s, began tinkering with the idea of a bigger racquet in the early '70s. Head, a typical hacker, became frustrated with his frequent off-center hits which would cause racket and wrist to turn, spraying the ball awry. Reasoning that the laws of physics dictate that the wider something is, the more resistant it is to twisting. Head figured bigger might...