Word: aluminum
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Dates: during 2000-2009
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...five new designs substitute a smooth aluminum surface for the contoured grooves of the classic green-glass bottle. Each model also features a "night mode" and can glow in the dark. Instead of using standard labels, the company printed graphics directly on the aluminum. "For the first time, the bottle could be reshaped," says Peter Schelstraete, global brand manager, who credits Apple with demonstrating that consumers reward radically creative design innovation...
...Mart into classrooms for some of the parish's 8,500 students. Builder Terry Tedesco, who sold pricey half-acre lots in his Woodlands development before Katrina flooded him out, is pitching ready-built homes for $150,000. "Why rebuild a house that's 60 years old with aluminum wires and termites?" he asks...
...model. But Montague Corp., based in Cambridge, Mass., did exactly that when the Pentagon said it needed a lightweight, foldable bike that special-operations forces could carry as they jumped out of airplanes into enemy territory. In 1999 Montague came up with the Paratrooper, which has a hardened aluminum frame and wheels, and beefy pedals. It weighs only 29 lbs. and can fold in less than a minute to a manageable size (3 ft. by 3 ft. by 1 ft.). The market for parachutists' cycles being small, Montague's sales languished until the U.S. invaded Afghanistan in 2001. U.S. forces...
...bargain hunter be buying in Asia today? Wadhwaney suggests looking at out-of-favor Japanese stocks like Asatsu-DK Inc., an advertising agency that's "extremely cash rich," well positioned in an industry that's ripe for consolidation and "very cheap." He also likes Nichicon Corp., a producer of aluminum capacitors--ubiquitous components in electronic products. It's an acutely cyclical industry that's deeply depressed, but Nichicon--like every other company whose stock Wadhwaney owns--is so well capitalized that Wadhwaney believes it will undoubtedly survive the downturn...
...think it's the fact that we've worried about all of them that makes the product so precious." He begs me to admire the tightness of the reveals--that's industrial-design-speak for the gap where two parts meet--and the finish on the tiny aluminum bottom plate where you plug in the headphones. When I ask him what the finish is--hey, just being polite--he politely declines to tell me. If there's one thing Apple is even more obsessive about than design, it's trade secrets...