Word: alumni
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Dates: during 1970-1979
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...prevail among local fund-raisers, development officials have plenty of time to iron out problems before the drive officially begins in the Rochester area. Those officials are confident about both the Campaign's overall chances for success--despite gloomy economic forecasts--and its potential to attract contributions from alumni in every area of the country...
Fund-raising is the flip-side of alumni social activities, and officials in Cambridge are well aware that active local alumni groups are a valuable way for them to stay in touch with potential contributors. Harvard clubs like Rochester's usually don't participate directly in fund-raising--that's left to local class agents of the Harvard College Fund. But more often than not, an alumnus who wants to stay in touch with his classmates also feels close enough to the College to want to support it financially...
...capital campaign hasn't shaken Rochester up yet. At a luncheon meeting last January about 20 local alumni gathered to evaluate the prospect for donations, but no one has given the Campaign much thought since. And the Harvard Club doesn't expect it to cause a major upheaval, either. "The only way it might really affect us is by making it harder for us to get people to pay dues, with the competition from the fund drive," Rider says...
Sibley has asked not to manage the Campaign in the Rochester area since he just finished work on his 35th reunion, Clifton says. Sibley says he thinks the two local alumni who had organized the January luncheon may have taken charge of the local campaign...
...Your easy money, your big money, your loyal money is up front," the Rochester fundraiser says. "It's when you get into the trenches--in places like Detroit, and Dallas, and Rochester--that you find out where you really are." Alumni fundraisers and development officials will climb into those trenches for five years starting this fall, and whether local areas like Rochester prove generous or not, it's bound to be a long battle...