Word: alumni
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Dates: during 1990-1999
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...Alumni often shoulder much of the responsibility of calling up classmates and colleagues...
Harvard's Associate Vice President for Capital Giving William H. Boardman Jr. says fundraisers--whether volunteer or UDO--never force their donors to give. Instead they present Harvard and its initiatives to alumni and friends, hoping they will be inspired to give...
Development officers work on "cultivation"--the process of buttering up alumni to give to Harvard, and "stewardship"--following up on donors after they have given money and telling them how their contribution is affecting the University...
With the language mastered, alumni volunteers then personalize their fundraising style and figure out how they can best convince their friends to open their wallets and pocketbooks...
...alumni and friends who have been traditionally and most recently the most supportive of Harvard," he says...