Word: ama
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...Arnold S. Relman, Professor of Medicine, said yesterday that competitive and commercial advertising "would put an entrepreneur cast on medicine that it should not have," in reference to a recent Federal Trade Commission (FTC) ruling which removes American Medical Association (AMA) restrictions on advertisement by physicians...
...AMA restricts advertising form rather than advertisements. Physicians may give factual information, such as educational background and experience, but may not solicit patients...
...five-member FTC must review the ruling before it becomes final. The AMA plans to appeal the decision...
Robert L. Hunter, chairman of the board of trustees for the AMA, said that the organization favors the free flow of public information about health care services...
Hunter said that the "most shocking and pervasive attack on professionalism" in the ruling is a provision which requires the AMA to obtain FTC approval in setting ethical guidelines for doctors' advertising...